The social media universe is at everyone’s fingertips. Anyone with a phone and a latte can become a media guru in a matter of seconds and snaps. But your world is bigger than that. Your social presence is part of a bigger picture, a larger network, and higher goals. That’s why who you pick as a social media manager is crucial. Anyone can post a picture, but it takes a special set of skills to make a statement and run a successful business.
So what exactly should you be looking for?
The eyes have it. Not everyone has an eye for design and composition. Two people can take a photo of the same product, or design an ad for the same company, but one gets scrolled right past, and one starts a chain reaction of communication and outreach. There’s a reason we are drawn to certain people, places, and things. And it’s all about how it is presented to us. Your social media manager needs to have that eye for what draws people in.
Something to write home about. It’s easy to ramble on and hit a word quota to boost your presence online. But there’s a reason some people are famous authors and some are not. Simple, creative writing is key. Your manager should possess the ability to capture and keep your readers’ attention, whether its in a short caption under a post, or a weekly blog. And let’s not forget editing. A misspelled word or hard-to-follow speech is an instant turn off. It makes you look like you have no idea what you’re doing, no matter how well you run your business, or how great your product is.
Versatility in Video: They say a picture says a thousand words, but videos say even more. A well thought out video can be a fantastic tool for marketing your business. Someone who knows how to make you stop scrolling and watch, in this world of instant gratification, is something special.
The Data’s in the Details: Analytics, SEO, and reporting are the backbone of your social media. Just because your posts and blogs are catchy, doesn’t mean they’ll successfully reach your audience. Knowing when, where, and to whom your media needs to reach is all about data. If your social media manager doesn’t know the ins and outs of these, you should look elsewhere.
Social media is a science. Our managers at VNTech are specialized in all the ways you’d expect them to be and beyond. Our attention to detail, and to our clients is unmatched. We keep a pulse on every aspect of your business and make sure it’s running in tip-top shape. Try us out and let us prove it to you. We’re sure we can manage!